Plurality | JC Medina

All posts filed under “Plurality”

January 17, 2017

2016: A Year in Review

We were certain about a couple of things at the start of the year. The US presidential race had a clear favorite, financial markets were relatively stable and even work plans were all in place.

Yet here we are in 2017. Who would’ve thought that President Trump would be sworn in a few days? That the Philippine president would cause so much division among my friends and family? Who honestly saw this coming?

Still, I think 2016 was a pretty outstanding year.

Eating In…

We pretty much spent the same amount for restaurants and groceries this year. This meant that we pretty much dined at home in 2016 – an amazing feat if you live in New York City. If there’s something we can take away (no pun intended) from this, this translated to huge savings on our part, enough to offset childcare costs. This makes me happy.

2016 was a great year for cooking. I finally found my groove in the kitchen. We experimented a lot this year and this led to new meal plan staples like beef kababs, porchetta, fish cakes, a simple Lebanese lentil soup, weeknight pasta, and shakshuka. In fact, I even got out of my comfort zone and started making fried chicken at home with a dutch oven. My pantry also diversified a bit and now you can find Za’atar spice, Tahini, Garam Masala, tubs of Miso and Gochujang. And oh, did I mention that I finally nailed meatloaf?

Gear wise, I finally upgraded to a steel pan for making pasta, a kitchen scale that proved to be extremely useful, and an instant-read thermometer for roasts. On the knife front, I jumped in on the Misen Knife hype train only to be disappointed by its apparent dullness. My $7.00 kiwi knife is way, way better in terms of sharpness and value.

Speaking of which, I really have to streamline my kitchen. I’ve been guilty of acquiring unitaskers in the last five years and I’m running out of storage space. Given a chance to start my kitchen gear all over again, I probably would’ve skipped the dutch oven, a lot of graters and a salad spinner. These things take up too much space and I found myself using my cast iron pan for a majority of recipes.

There is a downside to all this home cooked grub. The in-laws gifted me with a Zojirushi Rice Cooker and we had so much fun using it that we ended up cooking more rice than usual. At one point, we were buying 25lb bags of jasmine rice which would last us a month. As a result of this processed carb madness, my blood sugar levels went up and I just had to quit rice. Since then, we’ve pretty much transitioned to bulgur after trying out cauliflower rice. It’s gross.

But hey, I lost 8lbs since the beginning of the December. That says a lot!

…Sometimes Out

I live in a city where restaurant dining has evolved into a sport yet I still went to the same places. There’s Dons Bogam in K-Town for their lunch special, Golden Unicorn for Dim Sum, Prince St. Pizza for their pepperoni squares, Taiwan Porkchop House in Chinatown, Spice for their lunch special, and Legend 72 for Upper West Side chinese. My most recent discovery was the lunch special from Curry Express in Curry Hill.

And then you have your gems. Max and I enjoyed the Crispy Mimiga from Momosan, Nomad’s Chicken Burger, the fried chicken from Dirty Bird in Morgantown, WV, The Flæskesteg sandwich form Benny’s Pølsevogn in Gentofte, the Fried Chicken Taco from Huahua’s Taqueria in South Beach, any sandwich from La Sandwicherie – also in South Beach, Hot Star Fried Chicken from Manila/Hong Kong, the 3-way lechon from Mesa, the Egg Custard Bun from Sun Hing, Hong Kong, and the eggs en cocotte with foie gras from Le Jardin d’en Face in Paris.

Read

I’m on my fourth year of the Goodreads reading challenge and I maintained my reading quota of 30 books for the year. I was pretty much done by early December.

I’m quite happy with this year’s lineup. I managed to read some of the year’s most popular books like Adam Grant’s “Originals”, Bill Burnett’s “Designing Your Life”, Paul Kalanithi’s “When Breath Becomes Air” and Jake Knapp’s “Sprint” both of which were standard fixtures in airport newsstands. As I transitioned towards a frugal mindset, I count “The Millionnaire Next Door” and “The Index Card” as life-changing reads. For fun, I added John Armstrong’s “How to Worry Less Money” in my repertoire.

It was a big year for food writing too. I started the year with a compilation of winning entries from the Doreen Fernandez Food Writing Award, then moved to Fuschia Dunlop’s “Sharks Fin and Sichuan Pepper” and Ina Yalof’s “Food in the City”.

It’s been a while since I’ve read something that provided so much inspiration to my workflow (since David Allen’s “Getting Things Done”) so it was so much fun reading Dan Charnas’ “Work Clean” – a productivity system modelled after the concept of “Mise en Place”. This was my favorite book of the year.

Of course, this year’s reads wouldn’t be possible without the amazing New York Public Library. I can really feel my taxes at work here. I pretty much took advantage of the fact that they’re good with newer titles and you can also borrow content for your kindle. Prime reading, introduced late in 2016 was also a pleasant surprise (quality wise) considering that it’s just an add-on to your prime account.

Running

I broke new ground with my mileage this year, clocking a little over 811.3 miles or approximately 1,300 kilometers – spread over 174 runs. In fact, I’ve run more this year than I did in 2010, the year I trained for the New York City Marathon. December, typically a slow month for running ended up becoming my biggest month, with 108 miles over 24 runs.

It helps that I have access to a gym here in the building, allowing me to run on days where it’s just too hot or cold. The best outdoor runs were along Riverside Park during Spring, Summer and early Fall where you can either choose to go all the way up to 125th st. or down to Chelsea Piers for a fun 6 or 8 mile route.

As for touristy runs, I managed to log some miles in Miami’s South Beach and around the lake in Gentofte, Denmark (where I ended up swallowing a lot of gnats in the process).

Travel

I traveled a total of 57,202 miles this year, spread over 6 countries and 11 cities.

I mostly traveled for work. I visited a pre-Zika Miami in February and really enjoyed the food and the Wynwood district. I also spent a huge chunk of time in Hong Kong, working from our shared space in Kennedy Town while I explored the city on weekends. I’ve been to Manila twice, where the cityscape and people are constantly evolving.

My family spent a couple of weeks in Europe during the summer, hanging out in Copenhagen and Paris. I’ve always wanted to experience Scandinavia and I felt that Copenhagen really delivered on its promise as a clean, happy and cozy city. Paris, on the other hand, was quite intense, rivaling New York City in its energy – with better bread.

My last trip for the year was an overnighter in West Virginia. As an immigrant, the concept of a college town felt was pretty foreign to me. Engaging the people of WVU was quite an eye-opener and I learned a lot about the whole state itself and how they’re trying to cope in a post-coal world. It was quite inspiring.

Music

Music became more of a utility this year. It kept me company while I prepared dinner at home, made me mentally focused at work and motivated during my runs. Having said that, I didn’t really work that hard to find music. Spotify pretty much did all the work for you with their Discover Weekly and Release Radar playlists. And while I did cherish the chase, it seems that machines are just better at figuring these things out. It’s just a matter of training your algorithm.

It was another shameless year of pop(ish) music both old and new. I went through an extended Sophistipop period this year, which started out with a random curiousity towards Prefab Sprout and down the rabbit hole I went (again). For this year, I really enjoyed Jessy Lanza’s Oh No, George the Poet, the sophomore Niki & The Dove Album, Anohni, and Yumi Zouma’s Yoncalla album.

So here’s an unpopular opinion. I think you guys have to listen to the “Popstar: Never Stop Never Stopping” album. The thing with Lonely Island music is that the jokes are extremely clever, going beyond the shock value of their lyrics. But then again, I might be reading too much into a diss track about the Mona Lisa.

As for my kitchen playlist, it’s mostly a sampling of Scandinavian Jazz Trios (which is shorthand for saying that I try really hard to be sophisticated as I cook meatloaf).

Productivity

I recorded an all-time high of 1994 hours, 31 minutes in Rescue Time. And that was just time spent on my Macbook. My productivity pulse went down to 75 from 2015’s 80.

It was an election year for the Philippines and the US, so naturally I spent a huge amount of time – 157 hours to be specific – frantically refreshing News websites for the latest polls, elections results and commentary. For example, I spent a total of 8 hours, 26 minutes on Fivethirtyeight alone. New York Times, which we can access for free in our office, clocked in at 16 hours.

Social Networking was also unusually high this year. On top of election fever, I also managed a lot of Facebook ads this year so that counted towards the total.

This year’s most used and abused app was Slack at 185 hours. This is significant a shift from email, which went down from 2015’s 199 hours to 140 hours this year. Spreadsheet usage also went up from 43 hours to 55. Google Sheets just keeps getting better.

I started journaling habit using the Day One app. I was never the type to keep a journal but Day One’s simplicity made it easy. Now that I’m a year in, it’s utility has increased by flagging you on your entries from the previous year.

I did a couple of “unproductive” things too which meant using my Macbook Pro for gaming. This year, I played a lot of Borderlands 2 (I know, it’s old) and tried out interesting games like This War of Mine. For mobile, I pretty much got obsessed with Pokemon Go for a couple of weeks. I must say it’s a great time to be a gamer, regardless of hardware.

The Year Ahead

A year ago, we thought we’d be out of New York by now. In December, my wife and I decided to extend our New York life indefinitely. The city has been such a great enabler, it really made a lot of things possible despite the skyrocketing rent, crazy childcare costs and everything inbetween. Yet, we’re still here, still thriving and raising a toddler in the process.

After writing this yearend report, 2016 wasn’t really that bad. My family will continue to do things that worked well last year, from saving, to cooking and traveling. We’ll probably have a couple more surprises in 2017 and the best thing we could right now is to be resilient and more importantly, just show up and get things done.

May 22, 2015

Slavatar

In between raising a newborn and coping with start-up life, I found myself acquiring a business I found on Product Hunt a month ago.

Slavatar was a side project by a pair of startup guys from Las Vegas. Driven by a need to generate some cashflow for their real-estate tech startup, they hacked their way to a simple landing page and secured the services of a freelance artist. After getting featured on Product Hunt and getting more than 200 orders over a short period, it proved to be more of a distraction.

I was one of those people who saw the Product Hunt listing and thought it was pretty cool. I was falling in love with Slack at around this time and was looking for app that played well with the service. This is by no means a Slack app. By standardizing the look and feel of avatars within a company, it becomes a cheap and effective vehicle to promote culture.

People don’t typically go to Product Hunt to buy businesses. But Slavatar, in its minimalist glory, mentioned that the business was for sale at the bottom of the page. This business seemed small enough to be an interesting addition to my portfolio so why not reach out to them?

So I did.

After a series of emails and arriving at a reasonable sale price, I ended up taking control of the business. This included the domain name, the codebase and an introduction to the artist.

Up to this day, Slavatar is still untouched. It’s just there now, getting a couple of orders a week. It has a simple get-a-discount-if-you-tweet-about-this-button so I guess that also helped. The site is still thriving because of the Product Hunt effect.

I’ve always liked the idea of “Gravanity”, a term coined by Trendwatching a couple of years ago. There are a couple of startups serving this need right now (and pretty good ones at that) and most of them venture funded. Yet, there’s still room for a business that can compete based on decent art direction and keeping things simple.

Slavatar will make apps that startups use everyday a little bit better. Whether it’s Slack, Basecamp, Asana, Trello, or their own company team pages, Slavatar will make it look good.

The current site is minimal and I intend to keep it that way. It’s only expanding a bit with choices for portrait styles (up to 3) but everything stays the same.

December 31, 2014

2014: A Year in Review

2014 brought a renewed focus to things that matter. I’ve been blessed with a vibrant professional career and a family that’s due to expand early next year (read: my wife and I are having a baby boy!). It’s the last day of 2014 and I’ve booked a Breather room in Central Park South . My yearly planning session begins with an honest review of how I spent the past 365 days.

It’s been almost 3 years since I moved to New York. Since then I’ve gotten married (2013), stayed in 5 different apartments and consumed a lot of pizza. I made it a point to write again this year so hopefully I can keep this up despite the distractions of Social Media, Tumblr and Medium. It just feels good to talk about anything on my own site. While this post may not cover everything that happened in 2014, it pretty much represents some of the notable ones.

Open for Business: The Year of the Side Hustle

I didn’t really have a concrete game plan in 2014 in terms of rekindling my love affair with personal projects. I just knew that I had to do it again, having left a hybrid corporate/entrepreneurial life in the Philippines. Who would’ve thought I’d end up with 3 new ventures? I talked about my remittance-in-kind website AndyanAgad here and a few days ago, I wrote about my hot sauce project Traydor. Since I plan to do more projects in 2015, I partnered with my long-time collaborator Jeffery in setting up a software foundry in the Philippines called Tweeklabs, with 3 employees and counting.

It’s been a great learning experience, considering all three businesses have different revenue models. Most importantly, these businesses have generated enough revenue to make them all worthwhile.

Analytics

It’s all about adding a new practice layer every year. In 2013, I decided to be a web designer and bill man hours for it. This year, well, I wanted to develop some expertise on web analytics. There’s a huge analytics talent gap in the market right now and while data science requires a special aptitude in Maths and Statistics, Google Analytics provided me with an accessible training plan (through Analytics Academy) and more importantly, a lot of opportunity to practice through my clients. After going through the initial course and doing lots of self-study, I got my certification from Google in less than a month. Devoting a couple of hours daily to learn this skill has proven to be useful in numerous situations at work.

Writing

Of course I had to do content marketing this year. It was inevitable. To be honest, I was pretty skeptical when I first heard about “corporate blogging” becoming a thing again. But it was more than that. After completing the Copyblogger Authority course at the start of the year and actually doing content marketing at work, I can confidently say that content should be the cornerstone of anybody’s marketing plan. Key highlights include flying to Denver to attend Authority Intensive and almost reading the Buffer Blog archives in its entirety.

In a past life, I used to write for Entrepreneur Magazine Philippines. Did it for almost 5 years. Getting back to writing and applying what I learned has helped scratch that itch.

Here are some select articles from 2014

Blueprint: How to Create a Secure Downloads System in WordPress
Better Social Media Measurement with Google Analytics Solutions Gallery
Get Qualified People with 4 Facebook Advertising Strategies

Reading

The writer should also be a reader. I’m on my 3rd year of doing the Goodreads reading challenge and for 2014, I read a total of 24 books. I could’ve read more but my Instapaper reading list got in the way. Standouts include Tracey Thorn’s Bedsit Disco Queen, a pretty candid memoir from the other half of Everything but the Girl and Greg Sestero’s “The Disaster Artist,” which was an entertaining read, given that it was also my first time to view the Tommy Wiseau’s “The Room” at the Landmark Sunshine.

View the full list here.

Music

Music provided a lot of warmth during colder months as shown by the squid-like graph above. Critics have officially declared 2014 as a horrible year for music but I personally loved Yumi Zouma, Little Dragon, Basement Jaxx and La Roux. Yes, there was an obvious shortage of great music, but that also meant revisiting old favorites like Everything but the Girl and Gonzales.

Travel

I go where my friends and family want me to go. Due to its proximity to New York, we found ourselves escaping this year’s Polar Vortex to Cancun, which turned out to be a real vacation where you stuff yourself silly, drink frozen margaritas the whole day and not leave your hotel. Bermuda, a trip we took during Summer, had the most amazing beaches.

Work, on the other hand, allowed me to see the rest of Murica with me visiting Phoenix and Denver for the first time. I had a short trip to San Francisco in the first half of the year and actually considered moving there. But for now, NYC is home.

Movement

I fell in love with running again this year and clocked in over 400 miles with my old pair of Lunarglider 2s. With an apartment conveniently located between two amazing public parks (Riverside and Central Park), I had no excuse to run. Weekend runs have turned into a 3x a week morning running habit, and I push myself to do longer and longer runs. With baby Max on the horizon, it’s time to get fit.

So I tried crossfit…it was a disaster.

A record setting year for fitbit miles. Thanks to running!

Slower but more or less consistent.

Productivity

I’ve always been obsessed with ambient activity tracking (I am my own personal NSA) so upgrading my Rescue Time account was a no-brainer.

A productivity pulse of 73 is okay, by any standard…considering my Macbook Air also doubles as a personal machine.

Here are some boring stats (in bullet points):

Work Email – 189 hours
Work Chat – 125 hours
Basecamp – 88 hours
Photoshop – 33 hours
Facebook – 87 hours (yikes!)
Twitter – 30 hours (yikes!)
Spotify – 22 hours
Soundcloud – 10 hours
Evernote – 18 hours
Wikipedia – 14 hours

Meal of the Year

Eating out in New York can really put a dent in your wallet. My wife and I decided to eat out less and just cook dinner (roughly 5x a week). Still, we had a chance to enjoy meals at Perla, All’Onda, Maialino and other restaurants that had restaurant week promotions. We’re cheap!

Speaking of cheap, New York will never run out of cheap meals that make eating out truly worth it. I’m a creature of habit so it’s no wonder that my favorite meal of the year was the Porkchop over Rice at Taiwan Pork Chop House in Chinatown. For a little over five bucks, it gives you an amazing piece of pork with some pickled vegetables, an egg on top of rice. A close second would be the my happy $21 meal at the Flatiron District’s Taste of Persia, composed of Kabab, Fesenjan with Saffron Rice paired with their signature Ash Reshteh. The graciousness of its owner, Saeed makes the meal extra good.

The Year Ahead

The beginning of 2014 had a lot uncertainty to it until it emerged as one of my most productive years. 2015 brings about a lot of change with fatherhood as my flagship project. My wife and I already repurposed some space in the apartment, we’re putting stuff into storage and anxiously waiting until our little winter baby pops out. It’s going to be amazing.

While I already have an idea on where I’d like to bring myself professionally (), it’s time to experience new things and make the most out of the new year. The objective is to sustain all these small projects, drop the distracting ones and keep on creating value for my companies, employers and employees.

And probably reduce Facebook time by half.

We’ll see you soon Max! From our family to yours, Have an awesome 2015!

December 24, 2014

A Thousand Bottles

Tired and jet lagged after a 22-hour flight from New York, I wanted to catch up with friends before things go crazy. I was getting married in two weeks.

At around this time, I’ve already decided that I would like to start a hot sauce project.

It was 2013, and the torta joint near our apartment had bottles of this interesting looking condiment. El Yucateco Kutbil-ik, stood out for the following reasons, 1. The packaging looked authentic (like a Mexican pantry staple), 2. it had a weird name and 3. It had a grayish brown color -not your typical red pepper sauce. I doused my sandwich with this strange looking sauce and as soon as it went down, it felt like a punch in the gut. I wanted more.

I drench my fried chicken with Texas Pete’s, my Baos with Sriracha and oysters with Tabasco. I love the stuff, but you can say the same for a majority of people who have a certain tolerance for hot sauce. For me to taste this strange Mexican import made me realize that there’s so much to discover at the grocery hot sauce aisle. Eventually, each trip to the grocery meant buying $2.99 bottles of hot sauce to add to my collection. There were good ones and some gathering dust because it was just bad.

I’ve always been fond of my friend Toogy. He was the guy who’d make Porchetta for us after a Sunday long run and once cooked Cochinillo for our Rockeoke Christmas Party. A CIA-trained Chef, he moved back to Manila after cooking for restaurants in the US. Even when I moved here in New York, we’ve always kept in touch. So it was good seeing him that December in Manila.

Toogy was looking for something to reboot his career. I told him about my plan of making hot sauce and there was clear congruence on what we wanted to do. Gabe, my closest friend also tried to dabble in the hot sauce business and he suggested that we call it “Traydor” which is the Tagalog word for “Traitor”.

As soon as I got back to New York, we started a Basecamp page just to get things organized (and for everyone to take this seriously). Having a project page meant that we were going to communicate efficiently despite being 8000 miles apart. I even had a recurring task named “Traydor” checkpoint every Wednesday just to make sure we were on the ball with this.

The initial prototypes were developed mid-January. We posted some amateur market research as well, like potential competitors, chili suppliers and recipes. We tried to be consistent with our communications, we’d make sure that not a week goes by without posting anything on Basecamp. Toogy got busy with work February so at one point I was just posting articles about hot sauce. And yet, he was experimenting with different recipes during his free time.

I flew back to Manila in April for my in-law’s wedding. I finally had a chance to taste the prototypes. In the process of developing Traydor, we decided on leveraging the ubiquity of Siling Labuyo (Capsicum Annuum) which is indigenous to the Philippines. It’s small but terrible, pulling in over 100,000 Scoville Units. We ordered some chicken fingers and pizza that night and the prototypes had a distinct kick to it. It lingered in your mouth. But it just stayed there, and didn’t quite shake things up in your belly.

I posted these notes:

Toogy went on to develop 4 variants. The thing was, I can’t really do much work here in New York, so I’d post items on Basecamp asking Toogy if there’s anything I can do to help (Traydor Checkpoint –check). Funding? Should we incorporate the company? How about a website for this? I even registered traydorfoods.com at one point. I felt lucky enough to do this project with friends, and when asked if this is something worthwhile and fun for the founders, it was an obvious yes.

Then comes May. Toogy wanted to use medicine bottles for packaging so went ahead with that. We commissioned someone to do the packaging as well, and we were lucky enough to get Toogy’s sister-in-law to design this.

We were ready to launch at this point. All the 4 variants have been tested, but we never really had any form of validation except for that one time where Toogy invited his friends to try our sauces over barbecue.

I was chatting with my friend Dara one day in June and told her about the hot sauce project.

After a hilarious Facebook chat with the Uncle, we signed up for the Chilliheads Philippines group on the network. The group page was one big lovefest, with people posting photos of Chilli plants, homebrew hotsauce and seeds(!). Members were trading seeds and sharing tips on cultivation. These guys were pretty serious about their hobby too. They had Bhuts, Morugas and Scotch Bonnets. It was intense, and their enthusiasm was infectious.

At around this time, we already had the labels in place. Things were really looking good.

Gabe had his improv group test our sauce and we used the feedback to further tweak the recipe into something that’s actually worth paying for. My folks were moving apartments here so we donated an old chiller to Traydor to store the initial inventory.

A friend of mine hand carried two bottles of Traydor in August. It was a huge improvement from the ones I tasted last April.

At around this time, Toogy’s attention shifted to the Hot Sauce competition happening in October. We were all in support of it since it was good for initial publicity and of course, bragging rights. While this was happening, Toogy’s wife Laveena helped out in conducting a focus group discussion just to the marketability of the hot sauce brand. We also got into a call with some branding people, but ultimately, we decided to be more conservative and just focus on launching it without much fanfare. It’s been 9 months and this is taking longer than expected. It was time to ship.

Winning the hot sauce competition (under the labuyo category) was the shot in the arm we needed. For one, it energized Toogy and Laveena in taking this to the finish line. It also helped that the Christmas season was just around the corner. A Facebook page was set up for this purpose. While this was happening, the husband and wife team was also working on a line of pasta sauces, salad dressings and flavored butters. These elves in the kitchen were out to make this happen.

Come December, everything just fell into place. We got a nice writeup in Philippine-site clickthecity.com and got featured on the Instagram account of Pepper.ph. I was getting emails from Laveena, which contained a tally of people ordering from the Facebook page and email. We were already thrilled in getting over 8 orders at the start, mostly from friends and family. To reasons unknown to us (or maybe it’s really like this during Christmas), 8 became 60, 60 became 300, 300 became 600.

A photo posted by Pepper.ph (@pepper.ph) on Dec 12, 2014 at 9:06pm PST

In reference to Laveena’s email sent last December 15. We were on track to sell over a thousand bottles of Traydor Hot Sauce. Since they were doing this all by themselves, I was surprised that they even lasted this long, enduring all-nighters not to mention handling customer inquiries. Just like that, everything became a reality. I’m really proud of these guys.

It’s a wrap for 2014 and the Traydor team is looking forward to regroup and take this little hot sauce project further. Maybe we should do custom blends for Manila restaurants or how about asking other indie hot sauce producers to release a special bundle early next year?

I can’t wait to regroup on Basecamp.

August 27, 2014

Andyan Agad

An old friend of mine from college, Riel, reached out some time in April to talk about this startup he cofounded.

The startup was AndyanAgad.com, a remittance-in-kind company for over 12 million Filipinos who live overseas. Instead of offering services like money transfer and sending mobile airtime (load), AndyanAgad provided a way for Filipinos to send groceries to their families in the Philippines. The company partnered with Robinson’s Supermarket with 60 branches all over the Philippines. All you have to do is choose from over 15 thoughtfully curated grocery packs, select your Robinson’s branch then AndyanAgad notifies you as soon as its ready for pickup. It’s that simple.

Ditching the logistics aspect meant saving on handling costs and actually offering a product that they can easily pick up in a few hours. It’s an arbitrage play so there was no inventory to manage.

With less than a year of operations, the AndyanAgad founders got a couple of people to sign-up and buy packages from the site. The plan was to get a consultant (that would be me) to help out with their acquisition strategy.

I immediately liked their business model. So what was originally a plan to make me a consultant ended up with me becoming AndyanAgad’s latest cofounder/investor. The prospect of being part of a post-validation startup was just too hard to resist.

At a professional level, this is going to be a great vehicle for me to learn and practice growth and conversion optimization. We (notice that I’m now using “we”) have spent the last 9 weeks reengineering the site with this in mind.

We just went live with the newest iteration of the site, a far cry from what it was before. We’ve armed ourselves with the right tools (proper project management software, Mailchimp,etc) , have a pretty good acquisition framework (content marketing + good ol’ PPC) and a great platform (Woocommerce was a good fit for this project) that would allow us to introduce improvements in coming months.

I’m very excited to be part of this project. More to come from my end as well.

You can check it out here.