All posts filed under “Milestones

2018: A Year in Review

We knew the day would come. It was time to leave New York, a place we called home for more than 8 wonderful years. With the arrival of Oscar in 2017, it was just a matter of waiting for our apartment lease to expire, giving us a 90-day period to say our bittersweet goodbyes to a city whose affection was just as elusive as it was rewarding.

Repatriation can take its toll on you. It involves a lot of emotional, financial and mental preparation. Despite all this, my family powered through the first quarter of 2018, shipping twelve big boxes, a few pieces of art, a reliable dining table and two kids from the Upper West Side to the suburban town in Manila that is Alabang. My family was finally home.

While all this was happening, I still had one foot in Manhattan’s door. I managed to secure a pretty great arrangement with my then employer, News Deeply, to continue working from Asia. In order to make this happen, I would voluntarily fly back to New York every quarter, a month at a time. If you read between the lines, I figured out a way to not say goodbye. 

With this unconventional work agreement, I’d start my workday at 4 PM and finish by midnight. It worked out pretty well – in the daytime I got to chat with our development teams in Ukraine and India while hanging out with the kids. A couple of months would pass and the next thing I knew, I was on a flight back to New York.

I always felt that I never left. Only the seasons changed. But the pain of trying to find an apartment, missing my kids and dealing with jetlag (every quarter, a month a time) made me wonder if it was a good idea after all. Was it really worth it?

2018 was also a terrible year for digital media (especially in New York). Towards the end of August 2018, News Deeply entered into survival mode, paused publication for a majority of its verticals and as a consequence, let go of most of its people. The whole ride was pretty much over by September.

All in all, I spent 40% of the year in New York City and the remaining 60% of it in Asia. One day, you’re complaining about the subway service, the next, you find yourself stuck in Manila traffic. Those Manila/New York City cycles felt like a weird homecoming. You weren’t really missed. Both cities expected you to hit the ground running. The whole idea was good in theory, but I was surprised by how I relieved I was when I didn’t have to fly back to New York anymore.  It was time to embrace my new home.

We’re still settling. We have yet to move into a new apartment, and we have to find a new school for Max. We found jobs. We’re surrounded by family. We’re discovering new things about the city that has changed so much since we left. It’s good to be back.

Running

2018 was my biggest running year yet, breaking last year’s record 1310 miles to hit a new high of 1503 (approximately 2400 kilometers). I even managed to put in some good mileage in the first quarter, thanks to a mild New York winter. When I first arrived in Manila sometime in April, I took a while to acclimatize to the heat and humidity, opting to run indoors instead.

But I did go places, from doing hilly loops in Alabang to relaxed runs by the sea. Looking back, I realize I’ve been running almost consistently (save for a brief adult dodgeball detour) for 12 years. I remain thankful for the fact that I haven’t really had any serious injuries and while my enthusiasm for the activity wavers, I still find time to lace up and go for a run. I’m just happy I’ve kept a sport for this long. Who would’ve thought?

Chicago

Thought I was done with marathons after New York in 2010. But with the birth of my eldest, quitting tobacco and the discovery that I could log more miles in a week (with great results in terms of speed), I ran my second marathon in Chicago.

After a grueling 12-week training period, mostly by myself, I set a new personal best with a 4:07 marathon. I originally wanted to do a sub-4 but was quite happy with the results nonetheless. It’s still a 45-minute difference from my previous PR.

The race itself was wonderful. It had almost the same energy as New York, but a fast and flat course. It was also well organized and I particularly appreciated the Biofreeze (a.k.a. American Salonpas) stations along the course. While it drizzled on the first half with high humidity, I was pretty relaxed as I breezed through the miles. Unlike my previous marathon, I didn’t hit the wall at all. I guess the Gatorade chews worked, and the previous night’s Thai fried rice helped as well.

I enjoyed Chicago so much that I may just embark on a journey to do 5 out 6 majors. I’ll take it slow, but I don’t plan to wait nine years in between marathons.

Eats

Having spent a significant amount of time in two food cities, 2018 was one of discovery. I managed to explore more of New York, thanks to my transient housing situation, and I’ve been able to enjoy Manila’s vibrant restaurant scene.

New York will always be my favorite city for food (I am half right and half biased) and this year I tried so many things for the first time such as West African food, primarily driven by my curiosity to try Jollof Rice (very, very good). In October, I dragged a couple of friends to check out this Georgian resturant in Alphabet City. I’d been dreaming of trying Georgian Khachapuri and boy did it not disappoint. It was everything I imagined it to be. We ate it with some dumplings and Chkmeruli, a dish I hope to replicate here in Manila, paired with nice crusty bread.

I also had a brief love affair with Nepali cuisine. Thanks to News Deeply’s proximity to Curry Hill, I was a regular in Dhaulaguri Kitchen where I would often eat by myself, ordering a plateful of Momos AND getting a Buffalo Sukuti Thali with unlimited basmati rice. I was quite depressed to eventually learn that they had to shut down their Manhattan branch.

On the Mexican side of things, I discovered a little Antojitos cart near the office and I lined up for their Arroz con Huevos y Saliccia served on a Taco. Living by myself in New York for a few weeks also meant having the time to trek all the way to Jackson Heights to finally try Colombian Bandeja Paisa. God, it was so good. My one-month stay in Prospect Lefferts Gardens in Brooklyn also meant that I had access to Peppa’s Jerk Chicken, a dish I would bring to potlucks in Manhattan.

On the healthier side of things, when that Nancy Silverton x Sweetgreen chopped salad came out in April, I was practically there almost every day.

Once I began staying in the Upper East Side, I kind of went overboard with Pye Boat Noodle, a neighborhood Thai joint with origins in Queens. I used to order their noodles, but I eventually just kept things real and ordered their crab fried rice. This dish gave me so much comfort and made me excited to travel to Bangkok a few months later (more on that bit). This was, without a doubt, my dish of the year.

My time in the kitchen was significantly limited. I had a kitchen I could call my own for only two months, and save for the occasional request from my in-laws to prepare something at home (which I eagerly welcomed – sometimes to a fault), it made me realize how cooking has become such a big part of my life and how much I miss it.

But yes, we find ways to scratch that itch. A short Bangkok trip provided the opportunity to attend one of those touristy (but good!) cooking schools in the city. Bangkok Thai Cooking Academy’s program was perfect – you choose from a list of dishes you’d like to cook (you get to make five all in all) and you prepare them in rapid succession in an airconditioned kitchen. It begins with a token market tour but once you get to the kitchen, everything comes pre-prepped (say at 80%) and all you have to do is go about your business in the wok. I was blown away by how convenient the whole thing was. Anyway, I ended up making Pad See Ew, Yum Woon Sen Salad, Black Pepper Beef, Banana Fritters and probably my favorite of the lot, Khao Soi.

I made some No Knead bread in Manila just to remind myself of how easy it is to make. I also tried to recreate the Thai dishes at home, with limited success. I invested in a couple of 1-inch wide skewers to make homemade kebabs. My friend Melissa’s cast-iron paella is such a crowd pleaser that I made it multiple times (thanks to bags of Vigo rice that we brought back from New York) and turns out New York Times’ Persian Fried Chicken recipe is quite possible to make in the Philippines (hint: dried mint? it’s just mint tea!).

I’d like to cook more at home. I can’t wait to have my own kitchen.

Music

It never fails. I always compose this annual essay with the notion that it was a bad year in music. But the more I unpack what I listened to in the past year the more I realize that it wasn’t bad at all. Still a big year for Scandinavian pop. While I didn’t enjoy new stuff from artists from the past years, there’s a new crop of pop singers that made up for everybody’s else’s sophomore curse.

This year’s guilty pleasure was Silk City/Dua Lipa’s banger “Electricity” that proved too good to resist. I don’t know man, I just like piano-laden, 90s-esque house music. This song helped me power past the 16th mile during the Marathon, it’s good and indulgent. Just the way I like it.

Speaking of music, wow Last.fm actually fixed things! Nice to see (free) reports back in the fray.

Productivity & Apps

I’ve fully transitioned my design workflow to Sketch (and no, I’m not considering Figma anytime soon) and I had no reservations canceling my Adobe Creative Cloud subscription. I also canceled my Basecamp 2 account after using it (heavily, at times) for seven years. I find myself spending less on apps compared to a year ago. It’s nice to downsize.

I still can’t quit Evernote. There’s way too much stuff connected to my account, which includes downloads of all my US bills via FileThis, cloud syncing with my Scanner Pro app. Evernote attempted to introduce a new app, but it didn’t really change things. Since then, I’ve become a fanatic Notion.so user, which is something Evernote could’ve been in a parallel universe. Notion provides me with enough flexibility to create documents with special layouts. It’s such a wonderful multi-platform productivity tool.

I’ve long recommended Day One for journaling, which I primarily use for memory augmentation. I’m glad that I’ve kept this up for three years now and as I enter my fourth year of journaling, all the investment in writing a daily entry is paying off via its “On This Day” feature. It’s so nice to see how much can change in a year. Augmented memory does compound!  

Slack remains to be the most dominant app in my life, with over 142 hours logged last year. 

I reduced time on Facebook from 111 hours in 2017 to just 10 hours in 2018, something I deliberately decided on when I started the year. I subjected my algorithm to a horrible diet through the years and it made me realize that it’s no longer the fun place we had in 2007. I’ve started to feel less happy after visiting the site. I had to cut it out. But not quitting it altogether since so much of my livelihood is dependent on running ads on the network (I know) and it’s still a great way to chat with people. Thankfully, I can go to messenger.com and do my thing there.

There are greener communities of interest out there and Facebook’s just not doing it for me. And maybe it’s time for people to start weaving their own communities again? Can we make Flickr a thing again? 

Gaming

I don’t know what possessed me to get a Nintendo Switch at the beginning of the year. I originally thought about getting a console only because I have a son that I’d like to eventually play games with (true story) and it’s been more than a decade since my last. So one cold January day, I dragged Max with me to Best Buy to get a Switch. I ended up getting Legend of Zelda: Breath of the Wild as my first game, as recommended by a store employee. 

It made me fall in love with gaming again. As my first Zelda title, I didn’t know what to expect. Everything about it was such a great experience, from exploring the kingdom of Hyrule by horse and good ol’ fashioned mountain climbing to solving puzzles found in over 120 shrines (I completed all of them). BoTW kept me company in the months my family was already in Manila. Finishing the game was bittersweet. It was 350 hours well spent.

 

Since then, I’ve tried my hand with other games. The only other thing that kept me engaged, despite my relative lack of skill in it, was Fortnite. It took me a while to get over my fear of sucking until I realized that it’s actually okay to be mediocre at it. Sure, you can hate hate it, but for the most part, it’s really a game where people hang out. Of course, I don’t really have a lot of gamer dad friends into this game, but it was nice racking kills with a random squad of people ranging from 4 to 50. And when they sold the Technoviking emote on the app store, I knew I had to buy it.

Other games of note include Mario Kart 8, Overcooked, Smash Bros Ultimate and of course Skyrim on the Switch. I wish I had more time to play, but I’m just thankful I have time to play in the first place! But if you feel like a lapsed gamer as I did a few years ago, go get yourself a Switch and play Zelda. It’s a great gateway drug to gaming.

Books

This year’s book lineup was a bit of a mixed bag. There were some books that I read because of the reviews (read: you can’t entirely trust them) and some I read because it gave me a break from the whole single-word-titled-book-on-this-“surprising”-scientific-study (what do you even call this genre!?). It wasn’t my best reading year, but I had to power through.

I discovered Jackie Parry’s writing on my once active Amazon Prime Reading account. Hey, it’s a book about cruising so why not give it a shot. I liked her “This is It” book so much that I read her first memoir “Of Foreign Build” a few books later. Her books provided me with a nice dose of escapism.

Other notables include David Sedaris’ Calypso, which made for some light reading on my commute from my apartment to the office, and Porter Erisman’s “Six Billion Shoppers,” also a great read on the emerging market e-commerce scene.

It was also a surprisingly good year for work-related nonfiction. I found “Interviewing Users” by Steve Portigal and “Product Management in Practice” by Matt LeMay extremely helpful for product work. In fact, I could go to say that Matt Lemay’s book was my read of the year. Maybe I did save the best for last.

I also gravitated towards grifter-themed books. I was entertained by John Carreyrou’s “Bad Blood” and Tom Wright & Bradley Hope’s “Billion Dollar Whale”, often leaving me amused and shocked at times. I can’t wait for the Anna Delvey book to complete my trilogy. There should be one.

I think I’ve had it with these nonfiction fads. Even this year’s roster of Scandinavian books, with “Päntsdrunk” and “The Gentle Art of Swedish Death Cleaning”, bored me. I expected more exposition on the subject matter instead of making it embarrassingly tongue-in-cheek. I don’t know, maybe I’ve outgrown its utility. I almost gave up on “The Subtle Art of Not Giving a Fuck” because of its self-indulgent writing style, while Yuval Noah Harari’s “Homo Deus” was not as good as his first book.

Since I don’t have much of a commute in my new life in Manila, I experimented with a couple of audiobooks to see if it’d stick. Having lived in NY meant that I still had access to my NYPL account with Overdrive support. Combine this with the library chrome plugin and I can check if an ebook or audiobook was available. All in all, I listened to three ebooks, most of which were good! Maybe I’ll do more of that this year. It still counts! And it’s going to be good for my long runs.

Content

I think I’ve pretty much normalized my media diet. I’m not much of a consumer of the moving image, but I still had a chance to watch almost all of the essential ones on the plane. “Incredibles 2” was great;  with “Fallout,” Mission Impossible continues to be one of my go-to movie franchises; I loved, loved “Isle of Dogs” while “Avengers: Infinity War” didn’t excite me at all. I loved the humor of “Spider Man: Homecoming”.

As for TV, well, I don’t choose shows deliberately. I just co-watch with friends and my wife. I liked some episodes of Chef’s Table and Samin Nosrat’s “Salt Acid Fat Heat”. But I can’t, for the life of me, remember anything else remarkable from 2018.

But yes, games, books, my Instapaper backlog – these I can get behind. I also developed a newsletter habit in 2018- I eagerly await emails from Quartz’s “Obsession”, Ben Collins’ spreadsheet nerdery, NYTimes’s Cooking, Smarter Living and Running and Shane Parrish’s Farnam Street Newsletters. Of course, it’s a bit of a pain to read in Gmail. Maybe I should create a dedicated newsletter address? 

It was also a great year for Podcasts, and the Times raised the bar originally set by NPR. I thoroughly enjoyed “The Daily” by Michael Barbaro, Rukmini Callimachi’s Caliphate, “How I Built This” by Guy Raz, Bobby Lee’s TigerBelly, NPR’s Planet Money, and Track Changes by Postlight.

There’s so much great content out there, and you don’t need an algorithm for this. I trust the people I follow on Twitter a lot for media recommendations, something I never get on Facebook.

The Asian Internet

Moving back to the Philippines also meant dealing with a new technology ecosystem, which, I can say, is just as vibrant as North America. While the Philippines still has a lot of catching up to do many of the services we grew accustomed to in New York have an equivalent here, more or less. This was clearly evident with Lazada, the now Alibaba-owned e-commerce site that probably has a larger marketplace than its US counterpart. I’ve long wondered about how decent last-mile delivery was with a site of Lazada’s scale and I was really impressed (and you don’t even need to sign up for a service like Amazon Prime). With this discovery, I’ve managed to buy some electronics, even obscure kitchen stuff. The price is a mixed bag but I’m generally fine with it. As for ride sharing, I find Grab- the Asian Uber- quite a joy to use with its loyalty program and other perks. The downside of Grab is you can’t really hail one when you desperately need it, like say Makati on a Friday night. Zomato is also better than Yelp as a directory but not so as a trusted source of reviews, as it seems to be overrun with food blogger types (which the platform inherently rewards). It does have Zomato Gold, which I was thrilled to sign up for. Postmates, a service I didn’t really use in New York has an equivalent in the form of Lalamove, useful for running small errands for ridiculously cheap rates. Booky’s a limited alternative to OpenTable but I don’t really see myself using the app that often.

So what do I miss? Not a lot actually. Maybe Fandango for movie tickets? There could be one out there, I just haven’t checked. As for Seamless’ Philippine equivalent Foodpanda, I haven’t ordered from them yet. Honest Bee is also a thing here in Manila, but I was never into the whole Instacart business. I like going to the market. Oh, I know what I miss. I miss ordering prescription refills from my phone, but that’s not really a dealbreaker for me.

The only thing that frustrates me is the apparent iffiness of the Internet. Which is already a given. LTE can be fast at times, just a bit spotty in areas outside of Manila. Home internet is something else- no surprises there.

Learning Better

I consume a ton of insights and information on a yearly basis and I’m starting to feel a tad insecure over how much I retain. I tend to compensate by using the cloud as an external brain and as I continue to evolve my own personal knowledge management framework, I’m now trying to wrap my head around the retention and learning bit. Where is my single source of truth?

I’ve always likened reading to Highlander’s the quickening. One should feel more informed and empowered after finishing a book or even an article. To make up for this, I’ve developed a couple of things that help me process everything. For one, I’ve learned to embrace the speed and tactility of writing my notes on loose paper and then encoding them on a notion.so page every Friday. I then refer to the same note on a Monday to make sure I don’t drop the ball on anything. As for all the articles I save on Instapaper, I created a simple IFTTT task that saves all of my highlights into a Trello board aptly named “Accumulated Acumen” – drawing inspiration from Jackie Parry’s “Cruiser AA” book. I then use a simple monthly framework to go through my notes to refresh my memory. Readwise, an app designed to remind you of all your Kindle highlights more or less does the same thing, but in email form.

I tried, a few years ago, to build a commonplace notebook in Evernote but that too was a lot of work! I should iterate on this more.

Looking Ahead

As I look back on everything that happened in 2018, I find myself in familiar territory, even though a lot of things have changed. My family’s adjusting well to their new life in Manila. Max is thriving in school and making new friends. Oz, on the other hand, just celebrated his first birthday and is growing up fast. Rica is back in advertising and appreciates the strong ecosystem of friends and family for our children. We are all benefiting from our little village here in Manila. As we continue to make Manila “home” again, we could sure use all the help we can get.

2019 is going to be one of continuity. I’d like to think we’re still in a transition period. In order to move forward, we have to build a home first.

P.S. Did I tell you about this time where a couple of movers stole my wedding ring?

2017: A Year in Review

That Sunday started out like any other. I woke up at around 4:30 AM, glanced at my phone and went on with my morning routine. This meant firing up Headspace for my daily mindfulness ritual then opening Day One for my daily brain dump. By 7 AM, I laced up to go for an easy 5 miler by Riverside Park. All done before Max woke up.

But it was no ordinary Sunday.

In a few hours, Rica and I would walk to Mt. Sinai. We were about to meet this guy for the first time.

Oscar Jose “Oz” Medina was born on December 3, at around 3:45 PM.

I’m not speaking on behalf of my wife Rica here, but things are definitely easier the second time around. Or maybe things aren’t as daunting at this point, having raised one in the city for the last three years.

4 is a great number. Manong (big brother) Max has a nice ring to it. I grew up with an older brother and it was great. I’m really excited for Max and Oscar to hang out, play and look after each other.

We still have a couple more years to enjoy the boys while they’re still at this age. But they do grow up so fast. I should stop counting for now.

Eats

I spent more on groceries than on dining out this year. My wallet is thrilled. I finally found my happiness and fulfillment in the kitchen. It’s where the magic happens.

There was a lot of culinary experimentation in 2017.  It was a conscious effort to get out of my comfort zone (I’m looking at you Chicken Adobo) and try new things.

This year’s menu was quite diverse –  featuring Cream Cheese, Dill and Pea dumplings, Persian Winter Stew Fesenjan, Roasted Whole Fish, Brazilian Pao de Queijo, Kibbeh, Palestinian Musakhan, Brown Butter Cornbread,  Bo Ssam, Mentaiko Pasta, Ilili-inspired Brussel Sprouts and Instant Pot Baby Back Ribs. I even made longganisa from scratch!

I also made my peace with frying. Having an instant-read thermometer helps.

I went through a pretty fun Chinese cookery phase as well. Inspired by Fuchsia Dunlop’s “Every Grain of Rice”, I made Red-Braised Pork, Fish-fragrant Eggplant, Three-Cup Chicken (technically Taiwanese) and Stir-fried eggs with Tomato. They were so good we made them part of our regular rotation.

But when I do eat out, I make sure it’s cheap and tasty. I finally tried the breakfast sandwich from White Gold Butchers, the American Honey from &Pizza,  revisited El Sabroso’s pernil with rice and beans in the garment district, and this obscure halal cart at the corner of 31st and Broadway (not Rafiqi’s). I’ve gotten so frugal that anything beyond $10.00 for lunch was deemed too expensive.

I also ticked off a couple of my items from my New York pizza list, like Sal and Carmines in the Upper West Side, Joe’s Pizza (I know) in the West Village and Sacco’s Pizza from Hell’s Kitchen. Of the three, Sacco’s was my favorite. Sacco’s crust is pretty special. Still, it’s a distant second (or even third) to my go-to Pepperoni Square from Prince St. Pizza.

We had a pretty great summer. Working in the Flatiron district meant access to a cluster of Mister Softee Trucks.  This humble $2.50 chocolate-dipped vanilla soft serve cone is all I need on a sweltering summer day.

Music

Leave it to Spotify to take care of all the data wrangling. I now exclusively listen via this medium. I never considered signing up for Apple Music. I’ll always go with the streaming service that knows me best. Long live algorithms.

The graphic above pretty much sums up my year.  Dagny rekindled my fascination with Scandinavian Pop music, and I ended up listening to a lot of Astrid S (got a ticket, missed the concert), Anna Of The North, Marlene and Vanbot.

Acts from down under also made their presence felt. Yumi Zouma, whom I’ve followed through the years, released a pretty great album. I also discovered GL, a Melbourne-based funk act that is amazingly consistent at churning out ear candy.

Then there’s PC Music. The collective/record label based in the UK had me confused but towards the end, I ended up joining the cult. Their music is kinda hard to describe. It’s like one person’s interpretation of what pop music from the future should be (based on something they read on the Internet).

I am not in a position to give authoritative cultural critique, but PC Music ringleader, A.G. Cook is quite the talent. His collaboration with another artist I admire, Charli XCX, produced Pop 2, probably one of the best albums of 2017 – released in the last week of December. What a great buzzer beater.

Productivity

I logged a total of 1936 hours and 13 minutes on Rescuetime in 2017 with my 2-year old Macbook Pro. I spent a whopping 153 hours on Slack, despite it being lower by 2016’s 185 hours. Facebook came in second at 111 hours, only because I managed a lot of campaigns last year (which probably accounts for half of that, but still). My productivity pulse was more or less flat. I think I can easily improve this metric by significantly reducing social media time. I don’t even post!

I’m most proud of the 37 hours I spent on Sketch, a design tool that brought so much joy at work (compared to 10 hours in Photoshop CC). Aside from it being the design tool du jour, it gave me access to a universe of wonderful plugins for user interface design. If there’s one tool I would like to use more in 2018, this is definitely it. It’s a great time to be a design professional.

Google Sheets use went down a bit, only because it was replaced by dashboard work on Google Data Studio and 2017’s favorite spreadsheet, Airtable.

In this brave world of software, incumbents are being challenged by other platforms that truly provide alternatives – a different way of doing things. From Sketch to Airtable, we might soon find ourselves using a completely different software stack, reminiscent of the time Google Doc usage gradually took over Microsoft Office. In fact, I’m writing this entry in Dropbox Paper, the hip word processor used by product people. But old (occasionally heartbreaking) habits die hard and I still use Evernote as my other brain. With Google, Evernote, and Dropbox (let’s add Milanote in the mix), I might have to consolidate my note taking ecosystem soon – I just need a good framework to organize their coexistence.

I deleted more apps than I installed this year. Apps and games that sounded good on paper (way too many to mention) were promptly deleted if they didn’t pass the Kondo test. My mobile app usage revolves around the habitual use of Headspace, Day One, Gyroscope, Fitbit, Strava and the Reddit App. Okay fine, Instagram too.

Coding

After telling myself that I should take a refresher course on software development, I jumped the gun and signed up for a semi-serious online course. It was an online frontend development program spread over 12 weeks. It was so much fun. I knew it was going to be fun.

After not touching code for more than a decade (actually, almost TWO), I finally have enough working knowledge of git, modern HTML and CSS and how Javascript is just one extremely complicated “scene” by itself. I plan to dive deeper into Javascript this year.

I don’t see myself pivoting to a software career soon. I’m just work-jealous of all the talented developers I’ve had the pleasure to work with. Now I understand why great engineers care about proper documentation, adhering to a style guide, breaking things down into components and optimizing for happiness.

So yes, I’d love to be dangerous enough to understand what the hell is going on. Also, having an active Github account, a text editor and terminal in my macOS dock look cool.

Putting it All Together

My professional development story has been quite interesting. I did a little bit of design, a little bit of code, a lot of production and product work. I’ve never been this happy with the craft in years. I’m so glad I live in an age where process, tools, and culture can yield work you can be extremely proud of.

Did I mention that I got scrum certified for fun?

101 Half Marathons

I went beyond my mileage goal of 1200 miles, ending the year with a total of 1349 miles (2171 kilometers) spread over 251 runs.

I wasn’t really training for anything, I just felt like running a lot. I increased the frequency of my runs from 3 to 5 times a week, increasing my weekly mileage from 15 miles to a steady 25. If there was one activity that kept me sane, this was certainly it. It also helps that I live in a building with a decent treadmill and I live right next to the park.

I eventually signed up for a major race at one point, flying to Toronto for the Scotiabank Toronto Waterfront Half Marathon. Prior to that, I did a couple of NYRR runs in the city. The consistency paid off, allowing me to set a personal half-marathon record of 1:48.

I could go on and on about how I found my running groove again. It has become second nature to me and I’ve never felt this way before. I now keep three pairs of shoes on rotation, my closet is full of tech wear and I even replaced my ancient GPS watch. I’m just thankful that I get to do this comfortably, without any injuries and with lots of joy. Nothing beats an early morning run.

It was also my first time to volunteer in the New York City Marathon. I signed up as a mile captain and did pretty much everything. I stacked water, swept cups on the street and cleaned up my station like a champ. I didn’t realize how intense the whole experience could be!

The thought of doing this all over again in 2018 makes me nervous. Best I can do is lace up and run. And surprise, I’m running the Chicago Marathon in October 2018.

Filipino-American

In June of this year, I became an American. I made the decision to apply for citizenship early in the year, which may or may not have been influenced by the Cheeto. I could’ve done this a few years ago but the timing felt right this time and I just wanted to make things official with the country I’ve called home the past seven years. Having started out my life in the United States as a reluctant migrant, I’m grateful for all the opportunities this country has given me, the culture that allowed me to flourish professionally and the people that truly make this country great.

I’m also thankful for the fact that I managed to eventually acquire dual-citizenship. Nothing was lost or compromised. This is representative of who I am. I am a Filipino-American.

Reads

My reading roster was a mixed bag this year. I let my newfound frugality get the best of me, and I often find myself reading “free” books from the Amazon Prime Reading catalog and good ol’ NYPL. To be fair, I did get to read a couple of gems from there. The worst feeling is paying for a book you didn’t like.

I set a repeat goal of reading 30 books in 2017, exceeded it by 2. The last book I read, Rolf Dobelli’s “The Art of the Good Life” suggests a much lower number focusing on quality and retention over a superficial book count. I somewhat agree, but reading to me is another form of meditation. It allows me to focus (sans the Internet) on one task. I don’t want to downplay the therapeutic role of reading in my life.

Let’s talk about the ones that I really, really liked. Atul Gawande’s “Being Mortal” was a great meditation on end of life care, the elephant in the room in your 30s. While this scenario doesn’t apply much to close-knit family structures like in the Philippines (and I hope this doesn’t change in the years to come), it’s a great way to condition your mind to start thinking about the inevitable. I don’t think I’m ready to confront my own mortality at this point. At times, I feel like I’ve just begun.

As an unabashed Scandophile, I’ve read good books and bad books this year on the subject. “The Little Book of Hygge” was probably not meant to be consumed on a Kindle and was probably written as a cute book. It was bad. But then again, I don’t think it took itself seriously enough. Another book in the same genre, “Lagom: The Swedish Art of Balanced Living” was better. Maybe because I actually read a hard copy. Anu Partanen’s book “The Nordic Theory of Everything” was quite engaging and I could identify with her narrative about moving to NYC (It’s just that I came from the most un-Scandinavian of countries). Still, it’s a great book on the so-called welfare-based (more like well-being) governance that has given its people the distinction of being the “happiest.”

I consider Alia Malek’s “The Home That Was Our Country” one of the best books I’ve read this year. It was a compelling read on the author’s family history and interspersed it with key moments in Syria’s colorful and oftentimes tragic history. I stumbled upon this book at work, where it was originally planned to be part of our book club. Reading this book made me further empathize with the people of Syria and how they, like people from the Philippines, rely on strong familial relationships to ensure the survival of their people.

Of course, there are some honorable mentions to contemporary “hits” like Yuval Noah Harari’s “Sapiens”, J.D. Vance’s “Hillbilly Elegy”, Angela Duckworth’s “Grit” for being the celebrated books they’re supposed to be.

Crypto

This wouldn’t be a 2017 summary without mentioning cryptocurrencies. It took me two years to make my first deposit since I first opened my Coinbase account (which surprisingly turned my dollar sign-up bonus into twelve bucks). I was off to a good (delayed) start.

I have to be honest, I tried really hard NOT to put more than I responsibly should. Nor am I spending a lot of time “playing” this wildly speculative market. I chose to be on the boring side of things. Dollar cost averaging is fun. I’ll probably stop once I hit the 1BTC milestone.

The underlying technology behind crypto though is interesting. But let’s face it, we’re still years away from an acceptable user experience. In the meantime, let’s stare at this cartoon cat living in the Ethereum blockchain.The Age of Lagom

This took me a while to write. A lot happened in 2017. I wish I had a chance to travel more, considering that the only time I traveled was in Canada for my half marathon. That should change in 2018.

But I like where I am now. I have two wonderful boys, a great marriage/friendship/partnership with Rica,  I eat well, running makes me happy and I enjoy what I do. Is there really anything I could ask for?

I’m entering an exciting age of contentment. Anything beyond this would more or less have a trivial impact on my overall well being. The middle is a wonderful place to be. The Swedish term Lagom describes it perfectly – it’s just the right amount. I find myself taking a walking break in the middle of the day not really compelled to do anything. It’s a glorious feeling.

From my family to yours, I wish you a great 2018. Let’s move forward, mildly.

 

2016: A Year in Review

We were certain about a couple of things at the start of the year. The US presidential race had a clear favorite, financial markets were relatively stable and even work plans were all in place.

Yet here we are in 2017. Who would’ve thought that President Trump would be sworn in a few days? That the Philippine president would cause so much division among my friends and family? Who honestly saw this coming?

Still, I think 2016 was a pretty outstanding year.

Eating In… 

We pretty much spent the same amount for restaurants and groceries this year. This meant that we pretty much dined at home in 2016 – an amazing feat if you live in New York City. If there’s something we can take away (no pun intended) from this, this translated to huge savings on our part, enough to offset childcare costs. This makes me happy.

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2016 was a great year for cooking. I finally found my groove in the kitchen.  We experimented a lot this year and this led to new meal plan staples like beef kababs, porchetta, fish cakes, a simple Lebanese lentil soup, weeknight pasta, and shakshuka. In fact, I even got out of my comfort zone and started making fried chicken at home with a dutch oven. My pantry also diversified a bit and now you can find Za’atar spice, Tahini, Garam Masala, tubs of Miso and Gochujang. And oh, did I mention that I finally nailed meatloaf?

Gear wise, I finally upgraded to a steel pan for making pasta, a kitchen scale that proved to be extremely useful,  and an instant-read thermometer for roasts. On the knife front, I jumped in on the Misen Knife hype train only to be disappointed by its apparent dullness. My $7.00 kiwi knife is way, way better in terms of sharpness and value.

Speaking of which, I really have to streamline my kitchen. I’ve been guilty of acquiring unitaskers in the last five years and I’m running out of storage space. Given a chance to start my kitchen gear all over again, I probably would’ve skipped the dutch oven, a lot of graters and a salad spinner. These things take up too much space and I found myself using my cast iron pan for a majority of recipes.

There is a downside to all this home cooked grub. The in-laws gifted me with a Zojirushi Rice Cooker and we had so much fun using it that we ended up cooking more rice than usual. At one point, we were buying 25lb bags of jasmine rice which would last us a month. As a result of this processed carb madness, my blood sugar levels went up and I just had to quit rice. Since then, we’ve pretty much transitioned to bulgur after trying out cauliflower rice. It’s gross.

But hey, I lost 8lbs since the beginning of the December. That says a lot!

…Sometimes Out

I  live in a city where restaurant dining has evolved into a sport yet I still went to the same places. There’s Dons Bogam in K-Town for their lunch special, Golden Unicorn for Dim Sum, Prince St. Pizza for their pepperoni squares, Taiwan Porkchop House in Chinatown, Spice for their lunch special,  and Legend 72 for Upper West Side chinese. My most recent discovery was the lunch special from Curry Express in Curry Hill.

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And then you have your gems. Max and I enjoyed the Crispy Mimiga from Momosan, Nomad’s Chicken Burger,  the fried chicken from Dirty Bird in Morgantown, WV, The Flæskesteg sandwich form Benny’s Pølsevogn in Gentofte, the Fried Chicken Taco from Huahua’s Taqueria in South Beach, any sandwich from La Sandwicherie – also in South Beach, Hot Star Fried Chicken from Manila/Hong Kong, the 3-way lechon from Mesa, the Egg Custard Bun from Sun Hing, Hong Kong,  and the eggs en cocotte with foie gras from Le Jardin d’en Face in Paris.

Read

I’m on my fourth year of the Goodreads reading challenge and I maintained my reading quota of 30 books for the year. I was pretty much done by early December.

I’m quite happy with this year’s lineup. I managed to read some of the year’s most popular books like Adam Grant’s “Originals”, Bill Burnett’s “Designing Your Life”, Paul Kalanithi’s “When Breath Becomes Air” and  Jake Knapp’s “Sprint”  both of which were standard fixtures in airport newsstands. As I transitioned towards a frugal mindset, I count “The Millionnaire Next Door” and “The Index Card” as life-changing reads. For fun, I added John Armstrong’s “How to Worry Less Money” in my repertoire.

It was a big year for food writing too. I started the year with a compilation of winning entries from the Doreen Fernandez Food Writing Award, then moved to Fuschia Dunlop’s “Sharks Fin and Sichuan Pepper” and Ina Yalof’s “Food in the City”.

It’s been a while since I’ve read something that provided so much inspiration to my workflow (since David Allen’s “Getting Things Done”) so it was so much fun reading Dan Charnas’ “Work Clean” – a productivity system modelled after the concept of “Mise en Place”.  This was my favorite  book of the year.

Of course, this year’s reads wouldn’t be possible without the amazing New York Public Library. I can really feel my taxes at work here. I pretty much took advantage of the fact that they’re good with newer titles and you can also borrow content for your kindle. Prime reading, introduced late in 2016 was also a pleasant surprise (quality wise) considering that it’s just an add-on to your prime account.

Running

I broke new ground with my mileage this year, clocking a little over 811.3 miles or approximately 1,300 kilometers – spread over 174 runs. In fact, I’ve run more this year than I did in 2010, the year I trained for the New York City Marathon. December, typically a slow month for running ended up becoming my biggest month, with 108 miles over 24 runs.

It helps that I have access to a gym here in the building, allowing me to run on days where it’s just too hot or cold. The best outdoor runs were along Riverside Park during Spring, Summer and early Fall where you can either choose to go all the way up to 125th st. or down to Chelsea Piers for a fun 6 or 8 mile route.

As for touristy runs, I managed to log some miles in Miami’s South Beach and around the lake in Gentofte, Denmark (where I ended up swallowing a lot of gnats in the process).

Travel

I traveled a total of 57,202 miles this year, spread over 6 countries and 11 cities.

I mostly traveled for work. I visited a pre-Zika Miami in February and really enjoyed the food and the Wynwood district. I also spent a huge chunk of time in Hong Kong, working from our shared space in Kennedy Town while I explored the city on weekends. I’ve been to Manila twice, where the cityscape and people are constantly evolving.

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My family spent a couple of weeks in Europe during the summer, hanging out in Copenhagen and Paris. I’ve always wanted to experience Scandinavia and I felt that Copenhagen really delivered on its promise as a clean, happy and cozy city. Paris, on the other hand, was quite intense, rivaling New York City in its energy – with better bread.

My last trip for the year was an overnighter in West Virginia. As an immigrant, the concept of a college town felt was pretty foreign to me. Engaging the people of WVU was quite an eye-opener and I learned a lot about the whole state itself and how they’re trying to cope in a post-coal world. It was quite inspiring.

Music

Music became more of a utility this year. It kept me company while I prepared dinner at home, made me mentally focused at work and motivated during my runs. Having said that, I didn’t really work that hard to find music. Spotify pretty much did all the work for you with their Discover Weekly and Release Radar playlists. And while I did cherish the chase, it seems that machines are just better at figuring these things out. It’s just a matter of training your algorithm.

It was another shameless year of pop(ish) music both old and new. I went through an extended Sophistipop period this year, which started out with a random curiousity towards Prefab Sprout and down the rabbit hole I went (again). For this year, I really enjoyed Jessy Lanza’s Oh No, George the Poet, the sophomore Niki & The Dove Album, Anohni, and Yumi Zouma’s Yoncalla album.

So here’s an unpopular opinion. I think you guys have to listen to the “Popstar: Never Stop Never Stopping” album. The thing with Lonely Island music is that the jokes are extremely clever, going beyond the shock value of their lyrics. But then again, I might be reading too much into a diss track about the Mona Lisa.

As for my kitchen playlist, it’s mostly a sampling of Scandinavian Jazz Trios (which is shorthand for saying that I try really hard to be sophisticated as I cook meatloaf).

Productivity

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I recorded an all-time high of 1994 hours, 31 minutes in Rescue Time. And that was just time spent on my Macbook. My productivity pulse went down to 75 from 2015’s 80.

It was an election year for the Philippines and the US, so naturally I spent a huge amount of time – 157 hours to be specific – frantically refreshing News websites for the latest polls, elections results and commentary. For example, I spent a total of 8 hours, 26 minutes on Fivethirtyeight alone. New York Times, which we can access for free in our office, clocked in at 16 hours.

Social Networking was also unusually high this year. On top of election fever, I also managed a lot of Facebook ads this year so that counted towards the total.

This year’s most used and abused app was Slack at 185 hours. This is significant a shift from email, which went down from 2015’s 199 hours to 140 hours this year. Spreadsheet usage also went up from 43 hours to 55. Google Sheets just keeps getting better.

I started journaling habit using the Day One app. I was never the type to keep a journal but Day One’s simplicity made it easy. Now that I’m a year in, it’s utility has increased by flagging you on your entries from the previous year.

I did a couple of “unproductive” things too which meant using my Macbook Pro for gaming. This year, I played a lot of Borderlands 2 (I know, it’s old) and tried out interesting games like This War of Mine. For mobile, I pretty much got obsessed with Pokemon Go for a couple of weeks. I must say it’s a great time to be a gamer, regardless of hardware.

The Year Ahead

A year ago, we thought we’d be out of New York by now. In December, my wife and I decided to extend our New York life indefinitely. The city has been such a great enabler, it really made a lot of things possible despite the skyrocketing rent, crazy childcare costs and everything inbetween. Yet, we’re still here, still thriving and raising a toddler in the process.

After writing this yearend report, 2016 wasn’t really that bad. My family will continue to do things that worked well last year, from saving, to cooking and traveling. We’ll probably have a couple more surprises in 2017 and the best thing we could right now is to be resilient and more importantly, just show up and get things done.

 

2015: A Year in Review

We spent the last month of the year back in Manila and I originally planned to draft this annual review on the 31st.  Our visit this time around proved to busier than usual, finding ourselves jumping from one gathering to the other with baby in tow. It was the good kind of crazy.

Well, it’s February now and Max will be celebrating his first birthday soon. This took me longer than expected.

2015 was a pretty interesting year. The arrival of Max meant getting acquainted with a different kind of life, something Rica and I  have learned to love and enjoy. Outside of parenthood, there were a couple of major changes as well, with me joining a new startup (News Deeply) and the Medinas getting closer to our plans of moving back to Asia.

While I do have a penchant for meticulously planning ahead, this year has taught me how to embrace and more importantly – manage curveballs. Life will find a way to surprise you. Certain goals you’ve set at the start of the year will never be met. Thankfully, it diverted us to even better things.

What I Ate

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Having Max around meant staying in and cooking meals at home. We actually bought a magnetic dry-erase meal planning board to complement meal prep Sundays  – ensuring that we have a ready meal every night. I’m thankful for the NYT Cooking app, Budget Bytes, The Food Lab and our parent’s recipes for giving us a lot of inspiration. When we moved to a new apartment in March, we were so happy to get a unit with a great kitchen that allowed us to experiment with roasts and broil pork belly at home.

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Kenji Lopez-Alt’s recipe for Ultra Crispy Pork Shoulder gave us an excuse to host dinner at home and I made it almost twice a month in 2015. It was a ridiculously simple recipe. All you have to do is buy whole pork shoulder from the grocery, season it liberally with salt and pepper and let it roast at 250F for 8-hours in an oven. You then rest the meat for about 2 hours then finish it off with high heat – 500F for 20 minutes.  This recipe will give you 6-7 pounds of crispy, tasty meat that you serve fresh to your guests. This also results to glorious leftover meat and which you can repurpose as fauxchetta sandwiches with Ciabatta, Sinigang na Lechon and twice-cooked lechon. Key here is assembling a good set of condiments, and we ended up consuming bottles of Momofuku’s Ssam Sauce, Nuoc Cham and Mang Tomas.

On nights where we were just too tired to cook, we order in.  As new parents, this was a godsend and orders usually come from two restaurants. We learned to appreciate Legend 72’s Mapo Tofu and paired it with General Tso’s Chicken and some Dan Dan Noodles. Then there’s Chirping Chicken in the Upper West Side with their charbroiled chicken while Rica remained consistent with her combo of chicken wings and lentil soup. These are by no means the best restaurants in our neighborhood, but the two have officially entered comfort food territory.

I decided to be frugal this year by dining Al Desko and ended up eating more rice than usual. Still, I left some room for the occasional lunch out and this gave me an opportunity to explore lunch options in SoHo. Compared to Flatiron, the selection was pretty disappointing unless you’re willing to trek all the way down to Chinatown. Should you find yourself in SoHo and looking for cheap-ish lunch, I highly recommend Lahore Deli along Crosby – a hole-in-the-wall Pakistani Biryani joint frequented by cabbies. Lahore also opened me up to the joys of achar, so much so that I had to beg the guy at the counter to sell me a vat of their National Mixed Pickles. I also lined up for Parisi Bakery’s Deli Sandwiches to eat the not-so-secret “Dennis” sandwich. This sandwich so huge that I had to look for a Parisi buddy willing to share half of the sandwich with me. Except that one time…

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The best thing I ate this year was the Pepperoni Square from Prince St. Pizza. In all of my 5 years here in the city, I can safely say that Prince St. takes the crown for the best slice of pizza in the city. While I’m still partial to New York Pizza Suprema, the greasy/spicy goodness of a Prince St. Pepperoni Square (make sure you get it extra crispy) after three pints of $4.00 IPAs from Botanica  (a ritual my friend Elvin and I go through once a week) made the New York City hustle worth it.

Fitness

I’ve been living a post-quantified self life. This left me with habits I picked up from tracking multiple aspects of my life like food, steps, runs, heart rate and body weight. Self-tracking was instrumental in building good habits. The payoff happens when you stop logging, akin to taking out your training wheels.

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I remained fairly consistent with exercise this year, setting a modest target of 100 runs for 2015. Not only did I exceed this target with 142 runs, but I finally finished my first sub-2 half-marathon (Staten Island, October). I’ve been a running traveler as well,  going out for a jog in different cities this year, from the lakes of Minnesota to the boardwalk of South Beach.

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I still track my steps with Fitbit, logging of 6.4 Million steps or roughly 2,900 miles. I tend to do really well in warmer weather and things tend to be more relaxed every time in Manila (December) since I don’t really get to walk that much.

By the way, I’ve seen so many people sign up for Fitbit only to drop off a few months later. I noticed that most of my inactive friends owned wearables while I just owned a Zip all this time. I personally believe that pedometer usage should be ambient to encourage long term usage. The Zip iws perfect since you can just stuff it in your pocket – it doesn’t have to compete with your other devices in terms of wrist real estate!

2015 was the year when I finally quit “tobacco”. When Max was born, I promised Rica that I’ll finally quit smoking. As a pack a day smoker, this proved to be extremely difficult. This all changed when I arrived home from work last May and felt a bit of numbness on my left cheek. I honestly thought I was having a stroke. I  panicked and told Rica that I might have to rush myself to the ER. After having my blood pressure checked in a nearby CVS, I found out that I was suffering from hypertension. My friend Crischelle, whom I typically call during medical emergencies, advised me to quit right away.

That was a massive wake up call for me. Despite the fact that I was technically okay in terms of my heart attack risk, I was rattled enough to finally quit tobacco. Besides, I’ve been experimenting with e-cigarettes early in the year and it was fairly easy to stop smoking cancer sticks from that point onward. So yeah, I vape.

Admittedly, I’m not strong enough to drop nicotine altogether, but thanks to vaping, I’ve completely lost my appetite for Marlboro Lights.  While the verdict is still out on the relative safety of e-cigarettes, I’m definitely breathing better, consuming less nicotine and spending less on this silly habit. At least vaping provides you with a clear pathway towards completely ditching nicotine and I’m proud to say that I’m slowly reducing the amount of Nicotine in my body.

Travel

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I got to see more of America in 2015, thanks to a job that involves a lot of travel. Being part of a geographically distributed organization has its challenges and we mitigate this by organizing regular retreats all over the world. I’ve had a chance to visit Minnesota and Miami for the first time this year and saw a different, non-touristy side of D.C.

I wish I had time to travel for pleasure but I had to make way for work and of course, staying in the city with a too-young-to-travel Max. Yet, I somehow managed to visit Manila, Cebu and San Francisco twice this year. I’d actually give travel a D this year since I haven’t been to obvious places like Japan and Europe(!). This needs to be fixed.

Music

I had a total of 5,441 scrobbles, 943 artists and over 1,956 tracks played. It’s still a lot by any standard.

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2015 was okay (in the truest sense of the word) in terms of music and I wasn’t surprised that Charli XCX(!) was my top artist for the year. The thing is, I don’t even know all of her songs, I just got obsessed with “Doing it” and “I Need Ur Luv” (it kinda felt weird just saying that) at the start of the year. Other notable artists include Jamie xx, Say Lou Lou, Kate Boy, Shura and Allie X.  As for live music, I was happy to see Say Lou Lou, Juliana Hatfield and one of the best concerts I’ve had in New York – Basement Jaxx in Central Park.

My song of the year goes to Kelela’s Rewind,  a track that magically dropped on my Spotify Discover playlist late in the year. The song was nostalgic in a sense that I found so much novelty in its Miami-bass-ish sound.

I completely dropped mp3s altogether and went full streaming. It’s now a mix of 70% Spotify and 30% Soundcloud. I’ve long lamented the discovery features of Spotify so when they introduced the Discover Weekly feature last year, it was truly a godsend. Soundcloud remains to be a great platform for new music and it deserves to exist in a world dominated by Spotify.  I’ve written so much about Last.fm and they also introduced a major redesign. I was meaning to add my last.fm seasonal graph here for some insight but this feature was discontinued – much to my disappointment.

Productivity – added February 29, 2016

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I logged in a total of 1,731 hours and 27 minutes in 2015, with a productivity pulse of 80 (compared to last year’s 73).

Once again, here are some boring stats for your enjoyment

  • Email – 199 hours
  • Skype – 71 hours
  • Slack – 48 hours
  • Google Spreadsheets – 43 hours
  • Facebook – 59 hours
  • Twitter – 28 hours
  • Adobe Photoshop – 14 hours

The Year Ahead

It’s the second month of 2016 and I kinda feel funny talking about last year and sharing my plans for the year. Still, there’s still so much do, learn and give this year.  There will be major changes as well, and we’re getting more clarity with a potential move back to Asia (not necessarily the Philippines).

Having said that, 2016 is all about:

  • Family – Our son is growing up really fast and we have to get this parenting thing right. I plan to spend more time (despite all the travel) and be more mindful of my role as a father. This also made my relationship with my wife strong as well.
  • New York – I plan to make the most out of the city we’ve grown to love (and occasionally hate) by doing some of the more obvious New Yorky things that we missed out on after living here for five years.
  • Ditching the non essential – One key takeaway from 2015 is that maybe I should start saying NO to a lot of things. Since then, I’ve been letting go of more things like side projects, material things and even magazine subscriptions.
  • Meaningful work – I’m a lucky guy. I’ve always been in a good place with work. There’s still a lot of room from improvement though, I hope to develop more empathy this year and sustain my growth mindset.

2016 is all about continuity.

A photo posted by JC Medina (@coolbutsure) on

 

Slavatar

In between raising a newborn and coping with start-up life, I found myself acquiring a business I found on Product Hunt a month ago.

Slavatar was a side project by a pair of startup guys from Las Vegas. Driven by a need to generate some cashflow for their real-estate tech startup, they hacked their way to a simple landing page and secured the services of a freelance artist. After getting featured on Product Hunt and getting more than 200 orders over a short period, it proved to be more of a distraction.

I was one of those people who saw the Product Hunt listing and thought it was pretty cool. I was falling in love with Slack at around this time and was looking for app that played well with the service. This is by no means a Slack app. By standardizing the look and feel of avatars within a company,  it becomes a cheap and effective vehicle to promote culture.

People don’t typically go to Product Hunt to buy businesses. But Slavatar, in its minimalist glory, mentioned that the business was for sale at the bottom of the page. This business seemed small enough to be an interesting addition to my portfolio so why not reach out to them?

So I did.

After a series of emails and arriving at a reasonable sale price, I ended up taking control of the business. This included the domain name, the codebase and an introduction to the artist.

Up to this day, Slavatar is still untouched. It’s just there now, getting a couple of orders a week. It has a simple get-a-discount-if-you-tweet-about-this-button so I guess that also helped. The site is still thriving because of the Product Hunt effect.

I’ve always liked the idea of “Gravanity”, a term coined by Trendwatching a couple of years ago. There are a couple of startups serving this need right now (and pretty good ones at that) and most of them venture funded. Yet, there’s still room for a business that can compete based on decent art direction and keeping things simple.

Slavatar will make apps that startups use everyday a little bit better. Whether it’s Slack, Basecamp, Asana, Trello, or their own company team pages, Slavatar will make it look good.

The current site is minimal and I intend to keep it that way. It’s only expanding a bit with choices for portrait styles (up to 3) but everything stays the same.

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